Sundown Vitamins

JOB:

SUNDOWN

AGENCY:

WUNDERMAN THOMPSON

YEAR:

2022

How can we create sensations and talk about time using the product and positioning the brand in a way that the viewer absorbs the technological, scientific, and innovative pillars through motion?

This was our challenge to promote the new Sundown Vitamins’ branding. In this campaign, we talked about two specific products: Sundown Vitamin C and Omega-3. In partnership with Wunderman Thompson, we defined some unique features of each.

Diving into the properties of Vitamin C, we found a important element that allowed us to guide our narrative: time.

With the Time Release technology, the product gradually releases its content throughout the day, which brought us a very intriguing concept of working with light and shadow changes according to the passage of time.

The slow pace and the subtlety of the movements ensured us a more premium and elegant aesthetic.

In the Omega-3 narrative, our focus was on its new formula with smaller capsules. The comparison between the bottle size and the capsule allowed us to work with scales and movements like a gravitational ballet.

And subtly, we worked with the transparency of the elements in contact with the typography. Sometimes through the movements of the bottles and pills, and at other times through the shadows cast over them.

Credits

Executive Producer

Ito Andery

Account Manager

Karima Ruhmann

Account assistant

Carol Santos

Directors

Gustavo Leal, Faga Melo

Head of production

Jéssica Sales

Line Producer

Ana Paula Godoy

Art Director

Gustavo Leal

Storyboard

Felms

Animatic

Jefferson Lima

Head of 3D

Gustavo Rangel

Modelling

Carol Fiorito

Rigger

Gustavo Rangel

Look Dev

Gustavo Rangel

3D animation

Caique Moretto, Gustavo Rangel

Render

Gustavo Rangel

Compositing

Caique Moretto, Faga Melo

Audio Production company

Alma 11 11 Áudio