“18 Months” is a stop-motion short film born out of love.
Created in partnership with Klick Health and Second Nurture, it tells the powerful true story of Pete and Dan — a gay couple who found an abandoned baby in a New York subway and spent the next 18 months fighting to legally adopt him.
Told without stereotypes and with deep emotional nuance, the 6-minute film blends handcrafted puppetry with real-time projection techniques to bring this journey to life. At its heart, “18 Months” is a story about unconditional love — told frame by frame, with care, craft, and purpose.
EPSI and Zombie are getting into the spirit of the Festa de São João, a very traditional celebration in Brazil!
Come and see our new stop motion animation, where we mix miniature set environments with 3D characters to create this super festive atmosphere.
Our characters are two local foods (“pastel” and “pamonha”) and the best way to savor them in this joyful festival is with PEPSI ® Black!
Come and join this party with us, a partnership between Zombie, PEPSI, Wieden+Kennedy Brasil and Blend Audio.
Credits
Characters Lookdev - Gustavo Rangel
EPSI and Zombie are getting into the spirit of the Festa de São João, a very traditional celebration in Brazil!
Come and see our new stop motion animation, where we mix miniature set environments with 3D characters to create this super festive atmosphere.
Our characters are two local foods (“pastel” and “pamonha”) and the best way to savor them in this joyful festival is with PEPSI ® Black!
Come and join this party with us, a partnership between Zombie, PEPSI, Wieden+Kennedy Brasil and Blend Audio.
Credits
Characters Lookdev - Gustavo Rangel
The project
Arcane Rush: Battlegrounds is a digital mobile card game from Gear Games, that immerses you epic card battles featuring heroes and creatures of all kinds. We created this 3D trailer for the game from a-z, and we had a blast doing it. The 35-second 3D animation was part of the game's marketing and release strategy, and features Ulrich, a new player in town.
We had around two months to produce a high-quality trailer that could welcome new players to the game. All the stylized modeling and texturing was done in 3D, with the exception of the opening shot. This was matte painted completely, then composited into the 3D environment, and further enhanced in compositing.
CREDITS
Creative Director
Jorik Feskens
Executive Producer
David Salinas
3D lead
Gus Rodrigues
Animation lead
Hannry Pschera
3D layout
Kawe de Sa
Character modeling
Joel Velasco
Diego Maricato
Environments
Douglas Silva
Katan Walker
Texturing & Shading
Joel Velasco
Diego Maricato
Douglas Silva
Gus Rodrigues
Rigging
Matheus Alexandre
Apolo Osornio
Guga Pixel
Character animation
Hannry Pschera
Ewerton Farias
Bruno Santos
Jonathan Souza
Lighting and Comp
Gus Rangel
Javier Lafon
2D animation
Ilya Tkachenko
Music & SFX
Agustín Scavino
Benny Wollin
CREDITS
PRODUCTION COMPANY
ROOF Studio
Gustavo Rangel - LookDev / Lighting
CREDITS
PRODUCTION COMPANY
ROOF Studio
Gustavo Rangel - LookDev / Lighting
CREDITS
PRODUCTION COMPANY
Lightfarm Studio
Gustavo Rangel - 3D Supervisor/Lookdev/Lighting
Lighting Lead
Gustavo Rangel
Lighting Artist
Gustavo Rangel
With great joy and humor, a CG cat takes us on a tour of "his" property, he is the boss, and through his actions, we find ways to save energy.
Cats are the real owner of a house! Something about the way they move and behave gives them a particular personality, a uniquely charming one!
For this film, we wanted to capture these little feline body language nuances and use them as a secondary layer of complexity to the 3D animation, bringing more realism and expressiveness to these funny moments.
CREDITS
CLIENT
EIT.Swiss
DIRECTOR
Guto Terni
CREATIVE DIRECTORS
Guto Terni
Vinicius Costa
EXECUTIVE PRODUCER
Marcus Lansdell
HEAD PRODUCER
Marcio Lovato
CGI TECH DIRECTOR
Heber Conde
LEAD CGI
Wallan Oliveira
ASSEMBLY
Rafael Vinicius
STORYBOARD
Hugo Takahashi
ANIMATIC EDIT
Yohann da Geb
3D MODEL
Steferson Rocha
Alex Liki
Rodrigo Albano
RIGG
Danilo Piheiro
LOOKDEV AND LIGHT
Gustavo Rangel
Giovani Kososki
Igor Colaiacovo
GROOM
Heber Conde
Antepost
ANIMATION AND SUPERVISION
Alex Ferreira
ANIMATION
Alex Ferreira
Lucas Barbosa
Daniel Vasconcellos
Lucas Degani
Jeffry Syahputra
Bernardo Teuber
Gabriel Prezoto
Ale Martins
SIMULATION
Heber Conde
COMPOSITION
Nash
EDIT
Pat Junqueira
“Rosemarie’s Life” is a touching 3D-animated short about an elderly WWII survivor. From the pain of being separated from her family as a little girl to her joyful reunion years later, Rosemarie’s profound experiences become a source of inspiration for her caretaker — and a reminder that a career in long-term health care is an opportunity to help others and become part of their story.
CREDITS
PRODUCTION COMPANY
ROOF Studio
CREATIVE DIRECTORS
Guto Terni, Vinicius Costa, Lucas Camargo
DIRECTOR
Guto Terni
ART DIRECTOR
Vinicius Costa
CHARACTER LEAD/DESIGN
Lucas Camargo
EXECUTIVE PRODUCER
Marcus Lansdell
HEAD OF PRODUCTION
Vanderlei Santana
3D LEAD
Lucas Ribeiro, Heber Conde
CHARACTER EXPLORATIONS
Lucas Camargo, Audrey Benjaminsen, Felicie Haymoz, Bruno Jacob
STORYBOARD
Estevao Chromiec
3D LAYOUT
Lucas Ribeiro, Heber Conde
MODELING
Steferson Rocha, Mauricio Sampaio, Saulo Bonatto, André Sik, Maicow Silva, Tiago Oliveira, Vinicius Costa, Daniel Dalcomuni, Rafael Figueiredo
RIGGING
Danilo Pinheiro, Alanne Andrade, Glauber Belo, Caio Hidaka, Murilo Barbelli, Saul Almeida
ANIMATION LEAD
Bruno Celegão
ANIMATION
Mariane Tostes, Gabriel Carmo, Jonathan Edward, Marcio Kakuno, Matheus Caetano, Karina Chung, Bruna Berford, Emerson Manfrin, Rodrigo Dutra, Francisco Catão, Leonardo Felix, Daniel Esteves Oliveira, Anne Pagno, Marcio Nicolosi, Christian Weckl, Diego de Paula
LOOK DEVELOPMENT LEAD
Mateus Kurzhals
LOOK DEVELOPMENT
Mateus Kurzhals, Marcelo Vaz, Josemar Queiroz, Gustavo Rangel, Lucas Camargo, Vinicius Paciello
LIGHTNING/RENDER
Guto Terni, Mateus Kurzhals, Marcelo Vaz, Josemar Queiroz, Gustavo Rangel, Lucas Camargo, Vinicius Paciello
PIPELINE TD
Rosenio Pinto, Heber Conde
CLOTH SIMULATION
Heber Conde
COMPOSITING
Nash FX, ROOF Studio
AUDIO
Combustion Studio
AD AGENCY
CRK
CREATIVE DIRECTOR
Christian Bircher
EXECUTIVE DIRECTOR
Stefan Batzli
ACCOUNT DIRECTOR
Caroline Hulliger
ASSISTANT ACCOUNT DIRECTOR
Farah Choudry
ART DIRECTION
Christian Bircher, Filip Wolfensberger
HEAD OF DIGITAL
Christina Utz
MULTIMEDIA PRODUCER
Jessica Gomilsek
MARKETING MANAGER CURAVIVA SCHWEIZ
Theres Gotsch-Hinden
“Unbreakable” is the story of Barbara the Bunny. When she begins to persistently cough, “Quality Control” at the toy factory labels her “defective,” and so her search for treatment begins. She goes from shop to shop to no avail, until she discovers a loose string of yarn that takes her on a magical journey across town and into the arms of a toy repair shop owner.
CREDITS
AGENCY
AREA 23
CLIENT
INSMED
DIRECTOR
ROOF STUDIO
CREATIVE DIRECTORS
Guto Terni, Vinicius Costa, Lucas Camargo
EXECUTIVE PRODUCER
Marcus Lansdell
HEAD OF PRODUCTION
Vanderlei Santana
3D LEAD
Heber Conde
PROP DESIGN
Vinicius Costa
ENVIRONMENT DESIGN
Vinicius Costa, Guto terni
CHARACTER DESIGN
Lucas Camargo
CHARATER EXPLORATIONS
Lucas Camargo, Victor El Guy
CAMERA LAYOUT
Heber Conde, Guto Terni
ANIMATION LEAD
Bruno Celegao Monteiro
ANIMATION
Alex Ferreira, Andrea Delfino, Bruna Berford, Bruno Santos, Christian Weckl, Daniel Oliveira, Emerson Manfrin, Francisco Catão, Hannry Pschera, Jesiel Almeida, Jonathan Edward, Jorge Zagatto, Leonardo Felix, Leonidas Maciel, Marcio Nicolosi, Matheus Caetano, Rodrigo Dutra
STORY BOARD
Estevao Chromiec
STORY LEAD
Guto Terni
MODELING
Steferson Rocha, Carolina Avelino, Lincoln Horita, Gean Carlos, Geison Araujo, Roberto Fernandes
RIGGING
Danilo Pinheiro
LOOK DEV LEAD
Gustavo Rangel
LOOK DEV
Mateus Kurzhals, Josemar Queiroz, Rafael Chies, Camilo Franco, Lucas Camargo, Guto Terni, Vinicius Costa, Renato Braz
FUR
Lucas Camargo, Hasan Tawfiq, Rouhollah Toghyani.
3D LIGHTING / RENDERING
Guto Terni, Gustavo Rangel, Rafael Chies, Lucas Camargo
SIMULATION
Heber Conde, Lucas Camargo, Alejandro Echeverry
COMPOSITING
Guto Terni
PIPELINE
Rosenio Pinto
There is time for everything. To play online and to put the phone down and go play with your friends.
That’s the main message that Vivo, a Brazilian telephone carrier, wanted to transmit to the kids. To achieve that, we went far beyond developing just a character and brought
to life Violet, the first 3D Youtuber. This opened an opportunity for a whole new online platform targeted at children. First, Violet came to life performing on a music video
that combined 3D animation with miniature sets.
Gustavo Range - Look Dev
ELANCO
Elanco - Saatchi & Saatchi Dusseldorf
For their ad campaign, Milbemax called on Zombie's endearing and playful use of animation to urge us all to protect our furry friends from worms.
Look Dev
Gustavo Rangel
CG SUPERVISOR
Gustavo Rangel
ZOMBIE’S ACER PREDATOR CREDITS
DIRECTOR
Paulo Garcia
CREATIVE DIRECTOR
Daniel Salles
EXECUTIVE PRODUCER
Natalia Gouvêa e Gustavo Karan - Final Frontier
ACCOUNT SERVICES
Stefanie Dias
PRODUCER
Marcio Lovato, Antonela Castro e Leticia Harumi
PRODUCTION DIRECTOR
Nayla Kols
CG SUPERVISOR
Yohann da Geb
TECHNICAL SUPERVISOR CGI
Wallan Oliveira
CONCEPT ARTIST
Estevão Teuber, Feppa Rodrigues, Marcelo Garcia, Anna Caiado e Marcelo Fahd
STORYBOARD
Saulo Brito e Marcelo Fahd
DIGITAL MATTE PAINTING
Adriana Cardozo
MODELLING
Mauricio Sampaio, Danilo Gerard, Steferson Rocha e Tiago Oliveira
SET DRESSING
Tiago Oliveira
RIGGING
Kippcase Rigging Studio
ANIMATION DIRECTOR
Bruno Monteiro
ANIMATORS
Conrado Testa, Francisco Catão, Michel Denis Da silva, Matheus Caetano, Rodrigo Dutra, Marcos Elias, Igor Copelli, Hanrry Pschera, Bruno Santos, Christian Weckl e Leonidas Maciel
ASSEMBLER ANIMATION
Lucas Mirkai
FX ARTIST
Guilherme Casagrande e Marco Melantonio
CLOTH SIMULATION
Gustavo Rangel
CROWD SIMULATION
Wallan Oliveira
LOOK DEVELOPMENT / LIGHTNING
Claudio Junior, Thiago Peyon, Mauricio Gomes, Mauricio Alvarenga e Gustavo Rangel
LEAD COMPOSITOR
Yohann da Geb
COMPOSITION
Gustavo Rangel, Adriana Cardozo e Wallan Oliveira
MOTION
jhony.tv
EDITOR
Yohann da Geb
COLOR GRADING
Psycho n' Look
T.I.
Gabriel Paixão
FINANCE
Alessandra Cena
MUSIC & SOUND DESIGN
Facundo Capece & Lola Richter
AGENCY
We are Social
CG SUPERVISOR
Gustavo Rangel
06.02.2018
Assista o filme “Cabo de Guerra”, criação da agência DM9 para o cliente Johnson & Johnson. A direção é de Fred Luz, direção de produção de Paula Madureira, direção de fotografia de Alexandre Ermel, direção de arte de Larissa Cambauva, montagem de Fred Luz e Daniel Fiori e finalização da O2 Pós. E a trilha é de Helio Ziskind.
Os profissionais da O2 Pós, responsáveis pela realização do dragão do filme “Cabo de Guerra” foram: Supervisão de 3D de Ivã Righini, Coordenação de 3D de Diego Moreira, Modelagem de Alex Liki e Felipe Bassi, Lookdev e Iluminação de Fábio Rossi e Gustavo Rangel, Animação de Abner Cirelli, Jonathan Bento, Radamés Araújo, Hélio Takahashi e Bruno Hamzagic, Rigging de Richard Kazuo e James do Carmo, Tracking de Ricardo Ferro e Felipe Cappellini, Composição de Thiago Corá e Pré Comp e Testes de Emerson Bonadias.
Coca-Cola Marshmello
World-renowned DJ Marshmello has taken over Coca-Cola! The Coca-Cola Creations label brought a new flavor to the shelves and along with it, artistic events, visual experiences, music and games.
That's why we are extremely happy to announce our collaboration with 18 short films for the launch of this new coca-cola campaign at the invitation of GUT Sao Paulo
Coca Cola Creations label was developed in order to bring different flavors and experiences to consumers. Just like the product, the brand also bets on a bold visual communication for each launched product. Taking this into account, the creative team from GUT, who was responsible for the launch campaign, invited us to produce a short film series to announce the new white tin in a collab held with the famous DJ Marshmello. Creating a primary story was our first step. Marshmello would take care of the original Coca Cola for a while, so we decided to represent him through a thick and plasty liquid that wrapped the can and transformed it completely. A Marshmello invasion. And from that basic concept, we started developing each particular story.
Along with the brand, the artist created a flavor which mixed watermelon and strawberry, and in parallel recorded a song to launch simultaneously with the new flavor. And it was our responsibility to tell through short narratives all the astonishing news related: The new can model, the collab with the artist, the fruits mix, DJ’s new song, the game launched and the sensory experiences activated via QR code. All of this in a surreal, trendy and visually stunning way.
The Creations label doesn’t have so many ties with the brand tradicional guide, which allowed us an open way for defining the films’ art direction. The new tin had a black, white and shades of gray color palette. So we opted for a minimalist design, frame centered compositions, subtle background changes in every film and vibrant color points brought by fruits and liquids. A contemporary aesthetic with a super realism concerning the elements and the whole visual. A perfect realism – so perfect as to make a room for the surreal. Realizing the differences among the physics of each liquid was a quite interesting factor in creating this realism. While Marshmallo’s liquid would be heavier, slow as melted cheese, Coca Cola’s liquid would need to be bright and lively.
In view of the sensory and surrealistic path we decided to follow, 3D simulation was a great ally in our creative process. Smoke, explosions, several thicknesses and densities of liquids made our scene breakdown much richer and more precise. Since the scope was 5-15 seconds films, the narrative punch became more incisive and completely matched to the proposal of Coca Cola Creations label.
In addition to the art direction, in order to have a correspondence among the films we developed some editing and movement rules. We avoided using camera movement so that the experience was fully represented by the protagonist elements’ movements on the scene. Using cuts before the animation’s conclusion and time-jumping to finish the movement at another angle. Anticipate, cut, finish. This way, we were able to tell longer actions in short films.
Besides the creative part, this was a global campaign, with thousands of labels in different languages and a process that required an extreme organization and production intelligence in order to facilitate prompt changes within the 3D and simulation. A delirium that mixes aesthetics and production strategy, just the way we love!
Credits
Executive Producer
Ito Andery
Account manager
Karima Ruhmann
Account assistant
Letícia Pugliesi
Director
Gustavo Leal, Faga Melo
Head of production
Jéssica Sales
Line Producer
Fabiane Rivero, Pamella Pesareli, Jessica Rodrigues
Producer assistant: Karen Xavier, Tatiane Henrique, Karina Gualberto
Storyboard
Gustavo Leal, Ricardo Sasaki, Michel Ramalho
Animatic
Ricardo Sasaki, Michel Ramalho, Faga Melo
Art Director
Gustavo Leal
Illustrator
Michel Ramalho, Thiago Baggins
Head of 3D
Gustavo Rangel
Technical Director
Guilherme Casagrandi
VFX Producer
Claudio Colângello
VFX Animation
Daniel Lobo, Guilherme Bermud, Luiz Reis, Raul Rodrigues
Modelling
Walfrido Monteiro, Bruce Lima
Rigger
Glauber Belo
Look Dev
Gustavo Rangel, Rafael Tomazzi, Josemar Queiroz
3D Animation:
Bruna Camporezi, Pedro Medeiros, Guilherme Pichler
Lightning
Rafael Tomazzi, Josemar Queiroz, Gustavo Rangel
Render
Gustavo Rangel
Motion Graphics
Igor Binelli
Lead of Compositing
Gustavo Miaciro
Compositing
Caique Moretto, Thiago Bernardes, Edu Rios, Bernardo Vaz, Miguel Franco Alves, Heitor Shewchenko
Sound
HEFTY
Sundown Vitamins
JOB:
SUNDOWN
AGENCY:
WUNDERMAN THOMPSON
YEAR:
2022
How can we create sensations and talk about time using the product and positioning the brand in a way that the viewer absorbs the technological, scientific, and innovative pillars through motion?
This was our challenge to promote the new Sundown Vitamins’ branding. In this campaign, we talked about two specific products: Sundown Vitamin C and Omega-3. In partnership with Wunderman Thompson, we defined some unique features of each.
Diving into the properties of Vitamin C, we found a important element that allowed us to guide our narrative: time.
With the Time Release technology, the product gradually releases its content throughout the day, which brought us a very intriguing concept of working with light and shadow changes according to the passage of time.
The slow pace and the subtlety of the movements ensured us a more premium and elegant aesthetic.
In the Omega-3 narrative, our focus was on its new formula with smaller capsules. The comparison between the bottle size and the capsule allowed us to work with scales and movements like a gravitational ballet.
And subtly, we worked with the transparency of the elements in contact with the typography. Sometimes through the movements of the bottles and pills, and at other times through the shadows cast over them.
Credits
Executive Producer
Ito Andery
Account Manager
Karima Ruhmann
Account assistant
Carol Santos
Directors
Gustavo Leal, Faga Melo
Head of production
Jéssica Sales
Line Producer
Ana Paula Godoy
Art Director
Gustavo Leal
Storyboard
Felms
Animatic
Jefferson Lima
Head of 3D
Gustavo Rangel
Modelling
Carol Fiorito
Rigger
Gustavo Rangel
Look Dev
Gustavo Rangel
3D animation
Caique Moretto, Gustavo Rangel
Render
Gustavo Rangel
Compositing
Caique Moretto, Faga Melo
Audio Production company
Alma 11 11 Áudio
Real Time Data
When our friends from GUT São Paulo invite us for any project, we are pretty sure that we'll produce something out of the ordinary. It wasn't different this time regarding the films of the Real Time Data campaign for Mercado Livre. We had the challenge of producing films in which we needed to portray sales information and the search growth for particular subjects in real time. Every new information defined what we would watch. This was a really fun and fast Real-Time Data project we had the honor to collaborate with our crazy ideas for this cool client. Proud to share
In the first few months of the pandemic, online purchasing skyrocketed, and so did the caution with deliveries – for obvious reasons. The quarantine made many people start different activities, such as making homemade bread, gardening, and so on. This made the search volume for particular products and tools increase exponentially. That’s when Mercado Livre decided to create this campaign as a means of explaining this AI in filtering the user’s search, selecting the best product based on it and delivering it quickly and safely.
Therefore, our challenge was creating narratives that would metaphorically illustrate the whole journey: starting from the user’s search, going through all stages of purchasing until the product delivery at the user’s home. We created the scripts 100% together with GUT – it’s worth mentioning that they gave us extraordinary creative freedom. There were dos and don’ts concerning the ways we could go. So, after a few meetings, we realized that the best way to explain everything was to bring a minimalist composition working essentially with geometries and gadgets. Balls! Yes, balls! Spheres that would represent user’s searches which would be filtered shortly after and follow the route in a sort of maze, reaching the final moment of their journey within the website and getting ready for delivery.
3D animation would bring charm to the story we wanted to tell. The labyrinths and traps would be much more interesting if seen with depth and texture variety. We could also play with the physics of the balls by using simulations as an effect inside the crazy circuits. By organizing production, we would be able to change any information in real time. Representing different features of Mercado Livre such as quickness, security, products categories, and information intelligence, allowed us to create the most varied actions inside the playful platform of our films. Circuits inspired by games like “The Incredible Machine”, or those crazy videos we see on social networks in which one action triggers another, both contributed to the design of our art direction. And as this whole universe would be inside a cardboard box, we selected organic and tactile textures to represent this iconic symbol of Mercado Livre without leaving minimalism and elegance aside, with the support of marked shadows and diffuse lighting.
Credits
Executive producer
Ito Andery, Hwira Gibin
Account manager
Karima Ruhmann
Directors
Gustavo Leal, Faga Melo
Line Producer
Antonela Castro, Jéssica Sales
Producer assistant
Letícia Harumi
Storyboard
Gustavo Leal, Felms, Caio Fernando
Animatic
Faga Melo
Art Director
Felms, Gustavo Leal, Piatã Esteves, Thiago Biazzoto
Illustrators
Piatã Esteves, Thiago Biazzoto, Bruno Medeiros, Maria Eugênia, Victor Rosa
Head of 3D
Gustavo Rangel
Modelling
Camilo Franco, Cesinha Barbosa, Gabriel Costa, Gabriel Lallane, Gustavo Rangel, Jean Carlos Pires Vareiro, Lucas Cavalcante, Rafa Eifler, Tiago Fortes Dorneles
Rigger
Camilo Franco, Cesinha Barbosa, Gustavo Rangel
Look Dev
Camilo Franco, Cesinha Barbosa, Gustavo Rangel, Jean Carlos Pires Vareiro, Rafa Eifler
3D animation
Cesinha Barbosa, Gabriel Costa, Gustavo Rangel, Jean Carlos Pires Vareiro, Tiago Fortes Dorneles, Wilson Leguizamon Baruki
3D Simulation
Guilherme Casagrandi, Cesinha Barbosa
Head of Compositing
Caique Moretto
2D Animation supervisor
Thiago Bernardes
Compositing
Bernardo Vaz, Caique Moretto, Fernando Jurado, Fernão Spadotto, Guido Claverie, Larissa Garcia, Ricardo Lopes e Thiago Bernardes
Sound
Hefty
DIRETOR
Paulo Garcia
DIRETOR CREATIVO
Daniel Salles
Yohann Da Geb
PRODUTORA EXECUTIVA
Natalia Gouvêa
ATENDIMENTO
Stefanie Dias
PRODUTORES
Antonela Castro
Marcio Lovato
Leticia Harumi
SUPERVISOR CGI
Gustavo Rangel
STORYBOARD
Saulo Brito
CONCEPTS PERSONAGENS:
Feppa Rodrigues
Anna Caiado
COLORKEY
Marcelo Garcia
MODELAGEM
Mauricio Sampaio
Danilo Gerard
Tiago Oliveira
Gustavo Rangel
ASSEMBLER
Gustavo Rangel
Wallan Oliveira
DIRETOR DE ANIMAÇÃO
Bruno Monteiro
ANIMADORES
Karina Chung
Mauro Galvão
Gabriel Souza
Matheus Caetano
Flavio Ribeiro
Jesiel Almeida
Mariane Tostes
Bruna berford
RIGGING
Kippcase Rigging Studio
LOOK DEV / LIGHTNING
Gustavo Rangel
Thiago Peyon
Ricardo Alves
Anna Caiado
ANIMAÇÃO 2D:
Club Camping
SUPERVISĀO DE COMPOSIÇÃO:
Gustavo Rangel
COMPOSIÇÃO
Gustavo Rangel
Ricardo Alves
EDITOR
Gustavo Rangel
COLOR GRADING
Psycho n' Look
T.I.
Gabriel Paixão
FINANCEIRO
Alessandra Cena
MUSICA & SOUND DESIGN
LOUD
AGENCIA
FCB
The “Draw The Line Against Malaria” campaign is a movement urging people around the world to come together and demand urgent action from world leaders to beat malaria – the world’s oldest disease, and one that keeps stopping children from going to school, families from earning a living and perpetuating the cycle of poverty, especially in Africa.
Created by DentsuACHTUNG! for the Malaria No More NGO, the campaign’s first action was a 1m50s film featuring a host of high-level global talent and celebrities from Africa. The film has a recurring visual motif that reflects the overall graphic identity of the campaign, based on an artwork created by Láolú Senbanjo, a Nigerian born, Brooklyn-based visual artist whose creations draw from Yoruba patterns and Nigerian symbols.
As a companion to the live action film, LOBO was tasked with bringing Láolú’s artwork – an intricate pattern that intertwines abstract and figurative imagery symbolizing the multiple fronts in the war against malaria – to life in a different way, using a mix of animation techniques.
We started by creating a series of bold, black-and-white 2D animations based on Láolú’s pattern. Those graphics were then applied onto the skin and clothing of a series of 3D human characters, flowing across them like living tattoos or tribal paintings while the camera performs slow, smooth moves that follow the visual story as it unfolds in tandem with the VO – provided by the beautiful, commanding voice of Nigerian singer and actress Yemi Alade, which is paired with the impressive sound design work of Antfood Studio to create a deeply engaging sonic atmosphere.
The pattern eventually spreads throughout the whole environment, symbolizing the world coming together in the mission to put an end to malaria – a mission that we are honored to be a part of. Here at LOBO we are constantly in search of meaningful work that could have a positive impact on the world, so we are thankful to Malaria No More and DentsuACHTUNG! for this opportunity and for the openness of everyone involved in the project, who let us try new processes and fresh ideas and watch them grow into the final film.
Créditos
Agency
dentsuACHTUNG!, Isobar
Director
Alton
Creative Director
Mateus de Paula Santos
Executive Producer
Loic Francois Marie Dubois, Pedro Ramos
Concept Art
Renato Klieger, Rômulo de Oliveira, Vinicius Lousa
Art Director
Alton, Rômulo de Oliveira, Renato Klieger
Storyboard
Rômulo de Oliveira
Head of Production
Clara Morelli
Producer & Post Production
Pablo Zurita
2D Animation
Nathalia Okimoto, Bruno Tedesco, Gian Burani
3D Coordinator & Animation
Gustavo Rangel
3D Modeling
Juliano Araújo
Rigging / Character Animation
Danilo Enoki, Helio Takahashi
Texture
Gustavo Rangel, Bruno Tedesco, Rômulo de Oliveira
Lighting & Render
Gustavo Rangel
R&D
Filipe Lopes
Composition
Supernova Duo, Nathalia Okimoto
After Effects
Supernova Duo
Sound Design and MIX
AntFood
Agency Executive Creative Director
Daniël Sytsma, Kika Douglas
Agency Creative Director
Sam Souen
Agency Creative
Daniel Bunde
Agency producer
Iris Starmans
Produtora Big Studios
Light/Shader/Render - Vray
Light/Shader/Render - Vray
3D LEAD / SUPERVISOR
Gustavo Rangel
