The project
Arcane Rush: Battlegrounds is a digital mobile card game from Gear Games, that immerses you epic card battles featuring heroes and creatures of all kinds. We created this 3D trailer for the game from a-z, and we had a blast doing it. The 35-second 3D animation was part of the game's marketing and release strategy, and features Ulrich, a new player in town.
We had around two months to produce a high-quality trailer that could welcome new players to the game. All the stylized modeling and texturing was done in 3D, with the exception of the opening shot. This was matte painted completely, then composited into the 3D environment, and further enhanced in compositing.
CREDITS
Creative Director
Jorik Feskens
Executive Producer
David Salinas
3D lead
Gus Rodrigues
Animation lead
Hannry Pschera
3D layout
Kawe de Sa
Character modeling
Joel Velasco
Diego Maricato
Environments
Douglas Silva
Katan Walker
Texturing & Shading
Joel Velasco
Diego Maricato
Douglas Silva
Gus Rodrigues
Rigging
Matheus Alexandre
Apolo Osornio
Guga Pixel
Character animation
Hannry Pschera
Ewerton Farias
Bruno Santos
Jonathan Souza
Lighting and Comp
Gus Rangel
Javier Lafon
2D animation
Ilya Tkachenko
Music & SFX
Agustín Scavino
Benny Wollin
CREDITS
PRODUCTION COMPANY
ROOF Studio
Gustavo Rangel - LookDev / Lighting
CREDITS
PRODUCTION COMPANY
ROOF Studio
Gustavo Rangel - LookDev / Lighting
CREDITS
PRODUCTION COMPANY
Lightfarm Studio
Gustavo Rangel - 3D Supervisor/Lookdev/Lighting
Lighting Lead
Gustavo Rangel
Lighting Artist
Gustavo Rangel
With great joy and humor, a CG cat takes us on a tour of "his" property, he is the boss, and through his actions, we find ways to save energy.
Cats are the real owner of a house! Something about the way they move and behave gives them a particular personality, a uniquely charming one!
For this film, we wanted to capture these little feline body language nuances and use them as a secondary layer of complexity to the 3D animation, bringing more realism and expressiveness to these funny moments.
CREDITS
CLIENT
EIT.Swiss
DIRECTOR
Guto Terni
CREATIVE DIRECTORS
Guto Terni
Vinicius Costa
EXECUTIVE PRODUCER
Marcus Lansdell
HEAD PRODUCER
Marcio Lovato
CGI TECH DIRECTOR
Heber Conde
LEAD CGI
Wallan Oliveira
ASSEMBLY
Rafael Vinicius
STORYBOARD
Hugo Takahashi
ANIMATIC EDIT
Yohann da Geb
3D MODEL
Steferson Rocha
Alex Liki
Rodrigo Albano
RIGG
Danilo Piheiro
LOOKDEV AND LIGHT
Gustavo Rangel
Giovani Kososki
Igor Colaiacovo
GROOM
Heber Conde
Antepost
ANIMATION AND SUPERVISION
Alex Ferreira
ANIMATION
Alex Ferreira
Lucas Barbosa
Daniel Vasconcellos
Lucas Degani
Jeffry Syahputra
Bernardo Teuber
Gabriel Prezoto
Ale Martins
SIMULATION
Heber Conde
COMPOSITION
Nash
EDIT
Pat Junqueira
“Rosemarie’s Life” is a touching 3D-animated short about an elderly WWII survivor. From the pain of being separated from her family as a little girl to her joyful reunion years later, Rosemarie’s profound experiences become a source of inspiration for her caretaker — and a reminder that a career in long-term health care is an opportunity to help others and become part of their story.
CREDITS
PRODUCTION COMPANY
ROOF Studio
CREATIVE DIRECTORS
Guto Terni, Vinicius Costa, Lucas Camargo
DIRECTOR
Guto Terni
ART DIRECTOR
Vinicius Costa
CHARACTER LEAD/DESIGN
Lucas Camargo
EXECUTIVE PRODUCER
Marcus Lansdell
HEAD OF PRODUCTION
Vanderlei Santana
3D LEAD
Lucas Ribeiro, Heber Conde
CHARACTER EXPLORATIONS
Lucas Camargo, Audrey Benjaminsen, Felicie Haymoz, Bruno Jacob
STORYBOARD
Estevao Chromiec
3D LAYOUT
Lucas Ribeiro, Heber Conde
MODELING
Steferson Rocha, Mauricio Sampaio, Saulo Bonatto, André Sik, Maicow Silva, Tiago Oliveira, Vinicius Costa, Daniel Dalcomuni, Rafael Figueiredo
RIGGING
Danilo Pinheiro, Alanne Andrade, Glauber Belo, Caio Hidaka, Murilo Barbelli, Saul Almeida
ANIMATION LEAD
Bruno Celegão
ANIMATION
Mariane Tostes, Gabriel Carmo, Jonathan Edward, Marcio Kakuno, Matheus Caetano, Karina Chung, Bruna Berford, Emerson Manfrin, Rodrigo Dutra, Francisco Catão, Leonardo Felix, Daniel Esteves Oliveira, Anne Pagno, Marcio Nicolosi, Christian Weckl, Diego de Paula
LOOK DEVELOPMENT LEAD
Mateus Kurzhals
LOOK DEVELOPMENT
Mateus Kurzhals, Marcelo Vaz, Josemar Queiroz, Gustavo Rangel, Lucas Camargo, Vinicius Paciello
LIGHTNING/RENDER
Guto Terni, Mateus Kurzhals, Marcelo Vaz, Josemar Queiroz, Gustavo Rangel, Lucas Camargo, Vinicius Paciello
PIPELINE TD
Rosenio Pinto, Heber Conde
CLOTH SIMULATION
Heber Conde
COMPOSITING
Nash FX, ROOF Studio
AUDIO
Combustion Studio
AD AGENCY
CRK
CREATIVE DIRECTOR
Christian Bircher
EXECUTIVE DIRECTOR
Stefan Batzli
ACCOUNT DIRECTOR
Caroline Hulliger
ASSISTANT ACCOUNT DIRECTOR
Farah Choudry
ART DIRECTION
Christian Bircher, Filip Wolfensberger
HEAD OF DIGITAL
Christina Utz
MULTIMEDIA PRODUCER
Jessica Gomilsek
MARKETING MANAGER CURAVIVA SCHWEIZ
Theres Gotsch-Hinden
“Unbreakable” is the story of Barbara the Bunny. When she begins to persistently cough, “Quality Control” at the toy factory labels her “defective,” and so her search for treatment begins. She goes from shop to shop to no avail, until she discovers a loose string of yarn that takes her on a magical journey across town and into the arms of a toy repair shop owner.
CREDITS
AGENCY
AREA 23
CLIENT
INSMED
DIRECTOR
ROOF STUDIO
CREATIVE DIRECTORS
Guto Terni, Vinicius Costa, Lucas Camargo
EXECUTIVE PRODUCER
Marcus Lansdell
HEAD OF PRODUCTION
Vanderlei Santana
3D LEAD
Heber Conde
PROP DESIGN
Vinicius Costa
ENVIRONMENT DESIGN
Vinicius Costa, Guto terni
CHARACTER DESIGN
Lucas Camargo
CHARATER EXPLORATIONS
Lucas Camargo, Victor El Guy
CAMERA LAYOUT
Heber Conde, Guto Terni
ANIMATION LEAD
Bruno Celegao Monteiro
ANIMATION
Alex Ferreira, Andrea Delfino, Bruna Berford, Bruno Santos, Christian Weckl, Daniel Oliveira, Emerson Manfrin, Francisco Catão, Hannry Pschera, Jesiel Almeida, Jonathan Edward, Jorge Zagatto, Leonardo Felix, Leonidas Maciel, Marcio Nicolosi, Matheus Caetano, Rodrigo Dutra
STORY BOARD
Estevao Chromiec
STORY LEAD
Guto Terni
MODELING
Steferson Rocha, Carolina Avelino, Lincoln Horita, Gean Carlos, Geison Araujo, Roberto Fernandes
RIGGING
Danilo Pinheiro
LOOK DEV LEAD
Gustavo Rangel
LOOK DEV
Mateus Kurzhals, Josemar Queiroz, Rafael Chies, Camilo Franco, Lucas Camargo, Guto Terni, Vinicius Costa, Renato Braz
FUR
Lucas Camargo, Hasan Tawfiq, Rouhollah Toghyani.
3D LIGHTING / RENDERING
Guto Terni, Gustavo Rangel, Rafael Chies, Lucas Camargo
SIMULATION
Heber Conde, Lucas Camargo, Alejandro Echeverry
COMPOSITING
Guto Terni
PIPELINE
Rosenio Pinto
There is time for everything. To play online and to put the phone down and go play with your friends.
That’s the main message that Vivo, a Brazilian telephone carrier, wanted to transmit to the kids. To achieve that, we went far beyond developing just a character and brought
to life Violet, the first 3D Youtuber. This opened an opportunity for a whole new online platform targeted at children. First, Violet came to life performing on a music video
that combined 3D animation with miniature sets.
Gustavo Range - Look Dev
ELANCO
Elanco - Saatchi & Saatchi Dusseldorf
For their ad campaign, Milbemax called on Zombie's endearing and playful use of animation to urge us all to protect our furry friends from worms.
Look Dev
Gustavo Rangel
CG SUPERVISOR
Gustavo Rangel
ZOMBIE’S ACER PREDATOR CREDITS
DIRECTOR
Paulo Garcia
CREATIVE DIRECTOR
Daniel Salles
EXECUTIVE PRODUCER
Natalia Gouvêa e Gustavo Karan - Final Frontier
ACCOUNT SERVICES
Stefanie Dias
PRODUCER
Marcio Lovato, Antonela Castro e Leticia Harumi
PRODUCTION DIRECTOR
Nayla Kols
CG SUPERVISOR
Yohann da Geb
TECHNICAL SUPERVISOR CGI
Wallan Oliveira
CONCEPT ARTIST
Estevão Teuber, Feppa Rodrigues, Marcelo Garcia, Anna Caiado e Marcelo Fahd
STORYBOARD
Saulo Brito e Marcelo Fahd
DIGITAL MATTE PAINTING
Adriana Cardozo
MODELLING
Mauricio Sampaio, Danilo Gerard, Steferson Rocha e Tiago Oliveira
SET DRESSING
Tiago Oliveira
RIGGING
Kippcase Rigging Studio
ANIMATION DIRECTOR
Bruno Monteiro
ANIMATORS
Conrado Testa, Francisco Catão, Michel Denis Da silva, Matheus Caetano, Rodrigo Dutra, Marcos Elias, Igor Copelli, Hanrry Pschera, Bruno Santos, Christian Weckl e Leonidas Maciel
ASSEMBLER ANIMATION
Lucas Mirkai
FX ARTIST
Guilherme Casagrande e Marco Melantonio
CLOTH SIMULATION
Gustavo Rangel
CROWD SIMULATION
Wallan Oliveira
LOOK DEVELOPMENT / LIGHTNING
Claudio Junior, Thiago Peyon, Mauricio Gomes, Mauricio Alvarenga e Gustavo Rangel
LEAD COMPOSITOR
Yohann da Geb
COMPOSITION
Gustavo Rangel, Adriana Cardozo e Wallan Oliveira
MOTION
jhony.tv
EDITOR
Yohann da Geb
COLOR GRADING
Psycho n' Look
T.I.
Gabriel Paixão
FINANCE
Alessandra Cena
MUSIC & SOUND DESIGN
Facundo Capece & Lola Richter
AGENCY
We are Social
CG SUPERVISOR
Gustavo Rangel
06.02.2018
Assista o filme “Cabo de Guerra”, criação da agência DM9 para o cliente Johnson & Johnson. A direção é de Fred Luz, direção de produção de Paula Madureira, direção de fotografia de Alexandre Ermel, direção de arte de Larissa Cambauva, montagem de Fred Luz e Daniel Fiori e finalização da O2 Pós. E a trilha é de Helio Ziskind.
Os profissionais da O2 Pós, responsáveis pela realização do dragão do filme “Cabo de Guerra” foram: Supervisão de 3D de Ivã Righini, Coordenação de 3D de Diego Moreira, Modelagem de Alex Liki e Felipe Bassi, Lookdev e Iluminação de Fábio Rossi e Gustavo Rangel, Animação de Abner Cirelli, Jonathan Bento, Radamés Araújo, Hélio Takahashi e Bruno Hamzagic, Rigging de Richard Kazuo e James do Carmo, Tracking de Ricardo Ferro e Felipe Cappellini, Composição de Thiago Corá e Pré Comp e Testes de Emerson Bonadias.
Coca-Cola Marshmello
World-renowned DJ Marshmello has taken over Coca-Cola! The Coca-Cola Creations label brought a new flavor to the shelves and along with it, artistic events, visual experiences, music and games.
That's why we are extremely happy to announce our collaboration with 18 short films for the launch of this new coca-cola campaign at the invitation of GUT Sao Paulo
Coca Cola Creations label was developed in order to bring different flavors and experiences to consumers. Just like the product, the brand also bets on a bold visual communication for each launched product. Taking this into account, the creative team from GUT, who was responsible for the launch campaign, invited us to produce a short film series to announce the new white tin in a collab held with the famous DJ Marshmello. Creating a primary story was our first step. Marshmello would take care of the original Coca Cola for a while, so we decided to represent him through a thick and plasty liquid that wrapped the can and transformed it completely. A Marshmello invasion. And from that basic concept, we started developing each particular story.
Along with the brand, the artist created a flavor which mixed watermelon and strawberry, and in parallel recorded a song to launch simultaneously with the new flavor. And it was our responsibility to tell through short narratives all the astonishing news related: The new can model, the collab with the artist, the fruits mix, DJ’s new song, the game launched and the sensory experiences activated via QR code. All of this in a surreal, trendy and visually stunning way.
The Creations label doesn’t have so many ties with the brand tradicional guide, which allowed us an open way for defining the films’ art direction. The new tin had a black, white and shades of gray color palette. So we opted for a minimalist design, frame centered compositions, subtle background changes in every film and vibrant color points brought by fruits and liquids. A contemporary aesthetic with a super realism concerning the elements and the whole visual. A perfect realism – so perfect as to make a room for the surreal. Realizing the differences among the physics of each liquid was a quite interesting factor in creating this realism. While Marshmallo’s liquid would be heavier, slow as melted cheese, Coca Cola’s liquid would need to be bright and lively.
In view of the sensory and surrealistic path we decided to follow, 3D simulation was a great ally in our creative process. Smoke, explosions, several thicknesses and densities of liquids made our scene breakdown much richer and more precise. Since the scope was 5-15 seconds films, the narrative punch became more incisive and completely matched to the proposal of Coca Cola Creations label.
In addition to the art direction, in order to have a correspondence among the films we developed some editing and movement rules. We avoided using camera movement so that the experience was fully represented by the protagonist elements’ movements on the scene. Using cuts before the animation’s conclusion and time-jumping to finish the movement at another angle. Anticipate, cut, finish. This way, we were able to tell longer actions in short films.
Besides the creative part, this was a global campaign, with thousands of labels in different languages and a process that required an extreme organization and production intelligence in order to facilitate prompt changes within the 3D and simulation. A delirium that mixes aesthetics and production strategy, just the way we love!
Credits
Executive Producer
Ito Andery
Account manager
Karima Ruhmann
Account assistant
Letícia Pugliesi
Director
Gustavo Leal, Faga Melo
Head of production
Jéssica Sales
Line Producer
Fabiane Rivero, Pamella Pesareli, Jessica Rodrigues
Producer assistant: Karen Xavier, Tatiane Henrique, Karina Gualberto
Storyboard
Gustavo Leal, Ricardo Sasaki, Michel Ramalho
Animatic
Ricardo Sasaki, Michel Ramalho, Faga Melo
Art Director
Gustavo Leal
Illustrator
Michel Ramalho, Thiago Baggins
Head of 3D
Gustavo Rangel
Technical Director
Guilherme Casagrandi
VFX Producer
Claudio Colângello
VFX Animation
Daniel Lobo, Guilherme Bermud, Luiz Reis, Raul Rodrigues
Modelling
Walfrido Monteiro, Bruce Lima
Rigger
Glauber Belo
Look Dev
Gustavo Rangel, Rafael Tomazzi, Josemar Queiroz
3D Animation:
Bruna Camporezi, Pedro Medeiros, Guilherme Pichler
Lightning
Rafael Tomazzi, Josemar Queiroz, Gustavo Rangel
Render
Gustavo Rangel
Motion Graphics
Igor Binelli
Lead of Compositing
Gustavo Miaciro
Compositing
Caique Moretto, Thiago Bernardes, Edu Rios, Bernardo Vaz, Miguel Franco Alves, Heitor Shewchenko
Sound
HEFTY
Sundown Vitamins
JOB:
SUNDOWN
AGENCY:
WUNDERMAN THOMPSON
YEAR:
2022
How can we create sensations and talk about time using the product and positioning the brand in a way that the viewer absorbs the technological, scientific, and innovative pillars through motion?
This was our challenge to promote the new Sundown Vitamins’ branding. In this campaign, we talked about two specific products: Sundown Vitamin C and Omega-3. In partnership with Wunderman Thompson, we defined some unique features of each.
Diving into the properties of Vitamin C, we found a important element that allowed us to guide our narrative: time.
With the Time Release technology, the product gradually releases its content throughout the day, which brought us a very intriguing concept of working with light and shadow changes according to the passage of time.
The slow pace and the subtlety of the movements ensured us a more premium and elegant aesthetic.
In the Omega-3 narrative, our focus was on its new formula with smaller capsules. The comparison between the bottle size and the capsule allowed us to work with scales and movements like a gravitational ballet.
And subtly, we worked with the transparency of the elements in contact with the typography. Sometimes through the movements of the bottles and pills, and at other times through the shadows cast over them.
Credits
Executive Producer
Ito Andery
Account Manager
Karima Ruhmann
Account assistant
Carol Santos
Directors
Gustavo Leal, Faga Melo
Head of production
Jéssica Sales
Line Producer
Ana Paula Godoy
Art Director
Gustavo Leal
Storyboard
Felms
Animatic
Jefferson Lima
Head of 3D
Gustavo Rangel
Modelling
Carol Fiorito
Rigger
Gustavo Rangel
Look Dev
Gustavo Rangel
3D animation
Caique Moretto, Gustavo Rangel
Render
Gustavo Rangel
Compositing
Caique Moretto, Faga Melo
Audio Production company
Alma 11 11 Áudio
Real Time Data
When our friends from GUT São Paulo invite us for any project, we are pretty sure that we'll produce something out of the ordinary. It wasn't different this time regarding the films of the Real Time Data campaign for Mercado Livre. We had the challenge of producing films in which we needed to portray sales information and the search growth for particular subjects in real time. Every new information defined what we would watch. This was a really fun and fast Real-Time Data project we had the honor to collaborate with our crazy ideas for this cool client. Proud to share
In the first few months of the pandemic, online purchasing skyrocketed, and so did the caution with deliveries – for obvious reasons. The quarantine made many people start different activities, such as making homemade bread, gardening, and so on. This made the search volume for particular products and tools increase exponentially. That’s when Mercado Livre decided to create this campaign as a means of explaining this AI in filtering the user’s search, selecting the best product based on it and delivering it quickly and safely.
Therefore, our challenge was creating narratives that would metaphorically illustrate the whole journey: starting from the user’s search, going through all stages of purchasing until the product delivery at the user’s home. We created the scripts 100% together with GUT – it’s worth mentioning that they gave us extraordinary creative freedom. There were dos and don’ts concerning the ways we could go. So, after a few meetings, we realized that the best way to explain everything was to bring a minimalist composition working essentially with geometries and gadgets. Balls! Yes, balls! Spheres that would represent user’s searches which would be filtered shortly after and follow the route in a sort of maze, reaching the final moment of their journey within the website and getting ready for delivery.
3D animation would bring charm to the story we wanted to tell. The labyrinths and traps would be much more interesting if seen with depth and texture variety. We could also play with the physics of the balls by using simulations as an effect inside the crazy circuits. By organizing production, we would be able to change any information in real time. Representing different features of Mercado Livre such as quickness, security, products categories, and information intelligence, allowed us to create the most varied actions inside the playful platform of our films. Circuits inspired by games like “The Incredible Machine”, or those crazy videos we see on social networks in which one action triggers another, both contributed to the design of our art direction. And as this whole universe would be inside a cardboard box, we selected organic and tactile textures to represent this iconic symbol of Mercado Livre without leaving minimalism and elegance aside, with the support of marked shadows and diffuse lighting.
Credits
Executive producer
Ito Andery, Hwira Gibin
Account manager
Karima Ruhmann
Directors
Gustavo Leal, Faga Melo
Line Producer
Antonela Castro, Jéssica Sales
Producer assistant
Letícia Harumi
Storyboard
Gustavo Leal, Felms, Caio Fernando
Animatic
Faga Melo
Art Director
Felms, Gustavo Leal, Piatã Esteves, Thiago Biazzoto
Illustrators
Piatã Esteves, Thiago Biazzoto, Bruno Medeiros, Maria Eugênia, Victor Rosa
Head of 3D
Gustavo Rangel
Modelling
Camilo Franco, Cesinha Barbosa, Gabriel Costa, Gabriel Lallane, Gustavo Rangel, Jean Carlos Pires Vareiro, Lucas Cavalcante, Rafa Eifler, Tiago Fortes Dorneles
Rigger
Camilo Franco, Cesinha Barbosa, Gustavo Rangel
Look Dev
Camilo Franco, Cesinha Barbosa, Gustavo Rangel, Jean Carlos Pires Vareiro, Rafa Eifler
3D animation
Cesinha Barbosa, Gabriel Costa, Gustavo Rangel, Jean Carlos Pires Vareiro, Tiago Fortes Dorneles, Wilson Leguizamon Baruki
3D Simulation
Guilherme Casagrandi, Cesinha Barbosa
Head of Compositing
Caique Moretto
2D Animation supervisor
Thiago Bernardes
Compositing
Bernardo Vaz, Caique Moretto, Fernando Jurado, Fernão Spadotto, Guido Claverie, Larissa Garcia, Ricardo Lopes e Thiago Bernardes
Sound
Hefty
DIRETOR
Paulo Garcia
DIRETOR CREATIVO
Daniel Salles
Yohann Da Geb
PRODUTORA EXECUTIVA
Natalia Gouvêa
ATENDIMENTO
Stefanie Dias
PRODUTORES
Antonela Castro
Marcio Lovato
Leticia Harumi
SUPERVISOR CGI
Gustavo Rangel
STORYBOARD
Saulo Brito
CONCEPTS PERSONAGENS:
Feppa Rodrigues
Anna Caiado
COLORKEY
Marcelo Garcia
MODELAGEM
Mauricio Sampaio
Danilo Gerard
Tiago Oliveira
Gustavo Rangel
ASSEMBLER
Gustavo Rangel
Wallan Oliveira
DIRETOR DE ANIMAÇÃO
Bruno Monteiro
ANIMADORES
Karina Chung
Mauro Galvão
Gabriel Souza
Matheus Caetano
Flavio Ribeiro
Jesiel Almeida
Mariane Tostes
Bruna berford
RIGGING
Kippcase Rigging Studio
LOOK DEV / LIGHTNING
Gustavo Rangel
Thiago Peyon
Ricardo Alves
Anna Caiado
ANIMAÇÃO 2D:
Club Camping
SUPERVISĀO DE COMPOSIÇÃO:
Gustavo Rangel
COMPOSIÇÃO
Gustavo Rangel
Ricardo Alves
EDITOR
Gustavo Rangel
COLOR GRADING
Psycho n' Look
T.I.
Gabriel Paixão
FINANCEIRO
Alessandra Cena
MUSICA & SOUND DESIGN
LOUD
AGENCIA
FCB
Whoever has Rappi has it all
You can order your lunch, the monthly shopping or even a ball pit? Rappi, a delivery app from Latin America, wanted to renew the way of communicating with its customers through social networks and the app itself. That was how we were invited by the guys from Sunset DDB. We needed to create several situations under the concept of "Whoever has Rappi has it all".
The idea was telling the app customers that they can order whatever they want. From burgers to violins, from pet food to a sofa bed, and so on. The scope of the project was creating as many situations as possible with the most different characters in a short time. So, the challenge was pretty clear: to develop a production management that would allow us to have a large number of tiny stories while valuing the quality of the result. This organization was fundamental for the project to get off the ground.
First, we started studying how to translate the different types of customers into 3d animation. Along with the agency’s creative team, we sketched some profiles and started studying their behavior, personality and acting so that later we could conceive our films. Following, we created a set of key body structures and assembled different characters using hair, skin tones and costumes – which definitely helped us to achieve the required quick delivery of the stories.
Working with stories in which the users can order anything they want using the Rappi application allowed us to create fun and unique situations. Each situation asked for a sort of character, narrative and acting in animation. With this, we successfully overcame the limitation related to the characters’ format variations. Oh! A curious fact: someone already ordered a real rabbit through Rappi. And it was delivered!
Credits
Executive producer
Ito Andery
Account manager
Tina Castro
Account assistant
Karima Ruhmann
Director
Gustavo Leal, Faga Melo
Head of Production
Antonela Castro
Storyboard
Vencys Lao
Animatic
Vencys Lao
Art director
Felms
Illustrator
Piatã Esteves, Livia Constante, Vencys Lao, Arnaldo Petazoni, Bernardo França
Head of 3D
Gustavo Rangel
Modelling
Alex liki, Guilherme Duarte, Lelio Alves, Camilo Franco, Steferson Rocha, Milton dias, Daniel Sian
Rigging
Kipp Kase, Flavio Castelo
Look Dev
Gustavo Rangel, Mateus Kurzhals, Felipe Meyer, Fabio Rossi
3D animation
Francisco Catão, Paulo Rogerio, Gabriel Souza, Matheus Caetano, Leonidas Maciel, Marcos Elias, Hannry Pschera, Emerson Marfin, Jesiel Almeida, Jonny Edward, Liz Moschen, Daniel Oliveira, Vinicius Ribeiro, Pedro Madeiros, Eduardo Abramo, Henrique (EDMX) Montanari, Mariane Tostes
Compositing
Gustavo Rangel
To celebrate Oktoberfest 2021 the snacks brand Snyder’s of Hanover teamed up with Beer Brewer to create an exclusive beer. Pretzels + Beer: what could go wrong? We joined forces with VML NY to create a few pieces presenting this great encounter of flavors.
Our main characters were a Beer and a Pretzel with a lot of inspiration from a graphic style of the 1930’s: Flat colors, thick outlines, rubber hose limbs and glove-hands. That influenced how we thought of the characters posing and acting, matching the animation style of that period, animating the characters frame by frame.
To give a spotlight to the fine design of these brand new cans we went all in with photographic looking 3D. It allowed us to be creative with the movement and lighting of the cans and gave full control of the integration between 2D and 3D.
The final piece of the project was a pack of still images displaying the cans with pretzels. All done in 3D, we had the challenge of portraying hyper-real Synder’s of Hanover pretzels. Grab a bite!
Credits
Executive Producer
Ito Andery
Account manager
Karima Ruhmann
Director
oito:olhos
Head of production
Jessica Sales
Producer assistant
Felipe Ribeiro
Storyboard
Jefferson Lima
Animatic
Jefferson Lima
Art Director
Piatã Esteves
Illustrator
Ryan Smallman, Everton Caetano, Lívia Constante, Gabrielle Schauerhuber
Head of 3D
Gustavo Rangel
Modelling
Walfrido Monteiro
Rigging
Henrique Montanari
Look Dev
Rafael Tomazzi, Gustavo Rangel
3D Animation
Jonathan Bento, Karina Chung
Animation Director
Jefferson Lima
Traditional animation
Jefferson Lima, Julia Balthazar
Compositing
Ulisses Soares e Gabriel Rocha
The “Draw The Line Against Malaria” campaign is a movement urging people around the world to come together and demand urgent action from world leaders to beat malaria – the world’s oldest disease, and one that keeps stopping children from going to school, families from earning a living and perpetuating the cycle of poverty, especially in Africa.
Created by DentsuACHTUNG! for the Malaria No More NGO, the campaign’s first action was a 1m50s film featuring a host of high-level global talent and celebrities from Africa. The film has a recurring visual motif that reflects the overall graphic identity of the campaign, based on an artwork created by Láolú Senbanjo, a Nigerian born, Brooklyn-based visual artist whose creations draw from Yoruba patterns and Nigerian symbols.
As a companion to the live action film, LOBO was tasked with bringing Láolú’s artwork – an intricate pattern that intertwines abstract and figurative imagery symbolizing the multiple fronts in the war against malaria – to life in a different way, using a mix of animation techniques.
We started by creating a series of bold, black-and-white 2D animations based on Láolú’s pattern. Those graphics were then applied onto the skin and clothing of a series of 3D human characters, flowing across them like living tattoos or tribal paintings while the camera performs slow, smooth moves that follow the visual story as it unfolds in tandem with the VO – provided by the beautiful, commanding voice of Nigerian singer and actress Yemi Alade, which is paired with the impressive sound design work of Antfood Studio to create a deeply engaging sonic atmosphere.
The pattern eventually spreads throughout the whole environment, symbolizing the world coming together in the mission to put an end to malaria – a mission that we are honored to be a part of. Here at LOBO we are constantly in search of meaningful work that could have a positive impact on the world, so we are thankful to Malaria No More and DentsuACHTUNG! for this opportunity and for the openness of everyone involved in the project, who let us try new processes and fresh ideas and watch them grow into the final film.
Créditos
Agency
dentsuACHTUNG!, Isobar
Director
Alton
Creative Director
Mateus de Paula Santos
Executive Producer
Loic Francois Marie Dubois, Pedro Ramos
Concept Art
Renato Klieger, Rômulo de Oliveira, Vinicius Lousa
Art Director
Alton, Rômulo de Oliveira, Renato Klieger
Storyboard
Rômulo de Oliveira
Head of Production
Clara Morelli
Producer & Post Production
Pablo Zurita
2D Animation
Nathalia Okimoto, Bruno Tedesco, Gian Burani
3D Coordinator & Animation
Gustavo Rangel
3D Modeling
Juliano Araújo
Rigging / Character Animation
Danilo Enoki, Helio Takahashi
Texture
Gustavo Rangel, Bruno Tedesco, Rômulo de Oliveira
Lighting & Render
Gustavo Rangel
R&D
Filipe Lopes
Composition
Supernova Duo, Nathalia Okimoto
After Effects
Supernova Duo
Sound Design and MIX
AntFood
Agency Executive Creative Director
Daniël Sytsma, Kika Douglas
Agency Creative Director
Sam Souen
Agency Creative
Daniel Bunde
Agency producer
Iris Starmans
Produtora Big Studios
Light/Shader/Render - Vray
NuBolão
Nubank made it easier to set up a Bolão with your friends and created NuBolão. A feature within their app that allows users to place their guesses on all of the FIFA World Cup matches, create groups with friends and rank all users in a competition.
To promote NuBolão, we designed and animated 5 characters that embody common personality traits of Palpiteiros.
Everybody has their own way of thinking their guesses. Some people like to dive into all stats; some people always root for the underdogs; others just like to see the world catch fire, like every match is a rout. So together with Nubank we developed 5 characters to highlight the behaviors of 5 kinds of Palpiteiros (guessers betting on a Bolão).
We designed the characters to be relatable yet abstract. Our starting point was the Nubank design system. Literally spinning their 2D base forms to create fresh 3D shapes to be the building blocks of our characters.
Modular, with loose parts and filled with charisma, our 5 Palpiteiros had only 5 seconds to show who they were. The core of this piece is their unique characteristics showing through the design and behavior of each character.
Meet the 5 types of Palpiteiros: Otimistas (Optimists), Cheio de Regrinha (Stats Nerds), Em Cima do Muro ( Wobbly), Zebra Indomável (Relentless Underdogs) and Vida Loka (Oddball).
Combining realistic materials with abstract shapes gave us room to play a lot with the animation style. Mixing elements of the 2D and claymation aesthetics, such as big exaggeration and distortion, quick eye and mouth replacements and general snappy feel, all executed in a 3D environment to give more control and flexibility.
Credits
Production Company:
Dirty Work
Executive Producer:
Ito Andery
Account manager:
Karima Ruhmann
Account assistant:
Letícia Pugliesi
Director:
Oito Olhos (Christopher Rocha, Pedro Fernandes)
Head of production:
Jéssica Sales
Line Producer:
Jéssica Rodrigues
Storyboard:
Oito Olhos, Ivanildo Soares
Animatic:
Ivanildo Soares, Jefferson Lima
Character Design:
Oito Olhos
Styleframes:
Styleframes: Wilson Panassi, Oito Olhos
Lettering Design:
Mayara Lista
Head of 3D:
Gustavo Rangel
Modelling:
Adriano Delfino, Pablo Ferreira Lima, Vitor Semeghini, Michelli Fitz,
Henrique Fly Plácido
Rigger:
Thales Thomé, Tim Raduan
Look Dev:
Gustavo Rangel
3D Animation:
Paulo Rogério, Jone Tavares, Camila Xavier
Lightning:
Gustavo Rangel
Lightning:
Gustavo Rangel
Compositing and Motion Graphics:
Walter Silva
Audio production company:
Antfood Music & Sound Design
Executive Producer:
Renato Castro, Christiane Rachel
Producer:
Lou Schmidt, Fernando Rojo, Tiago Mago, Luis Bergmann e Vinicius Nunes
Coordination
Fernando Ianni e Monique Munhoz
Finalization:
Bruno Broaska, Fabian Jorge e Pablo Homem de Mello
Creative Direction:
Lou Schmidt, Fernando Rojo e Tiago Mago
Light/Shader/Render - Vray
Let sensations collide
We helped to bring French cheese to Asia! Together with BETC Havas China we created a crazy film trilogy to present the new flavors of Belcube Chunk, a snack from the french company Fromagerie Bel to the Japanese and South Korean market.
When you are in a meeting with the agency and hear that the idea for the three stories concerns some ingredients bumping and exploding on the screen, well… it’s impossible not to make everyone at Dirty Work freak out about the project! The concept and the speech of the film were pretty clear: we should produce amusing narratives, bringing life to the ingredients but not humanizing them too much. After all, we would always blow them up! One of our main challenges was bringing charm and the perfect attitude to characters with no arms, legs, mouths and eyes. That’s when we decided to start our search for stop-motion pieces. Even though our film would be developed in a 3D environment, we wanted to use a stop-motion style since it works pretty well for the acting of inanimate elements.
We had in mind that we needed a very accurate decoupage. A few scenes, enough to introduce the characters, the location, to create the moment of tension and then BOOOMMMMM!!! Everything would explode towards the screen. To do so, we went in search of many non-sense oriental references. Not only because Japan and South Korea are our market, but also due to the fact that asian games and anime masterfully perform moments of tension with only a few scenes and actings.
Going back to our delightful characters, we had to carry out a scale study not only among them but also in relation to our scenarios. Whereas our aesthetics were quite related to stop-motion, we realized that we could treat our films as if we were building real models and putting the snacks inside them. We cared about ensuring that textures and other details were well represented on each character, in a faithful and realistic way so that there would be an appetite appeal in the scenes and our characters would look remarkably delicious in front of cameras.
In the matter of art direction, we decided to mix different techniques in order to achieve a unique visual concept to the campaign. We chose 3D animation to the characters and foreground, the backgrounds were produced using 2D digital painting, and the final shots explosions mixed 2D traditional animation and 3D particle simulation.
Finally, working on 6-second narratives was challenging and exciting. Besides laughing at a trapeze cheese, a fighting peanut or a food “kamehameha”. We just loved it!
Credits
Executive Producer
Ito Andery
Account manager
Karima Ruhmann
Director
Gustavo Leal e Faga Melo
Head of production
Jéssica Sales
Storyboard
Jefferson Lima
Animatic
Jefferson Lima
Ar Director
Piatã Esteves
Illustrator
Michel Ramalho, Bruno Petito e Igor Pizuto
Head of 3D
Gustavo Rangel
Modelling
Walfrido Monteiro e Victor Yamakado
Rigging
Henrique Montanari
Look Dev
Rafael Tomazzi, Gustavo Rangel
3D Animation
Paulo Rogério, Anne Lorandi
3D Simulation
Guilherme Casagrandi
3D Simulation Producer
Cláudio Collângelo
3D Simulation Jr Effects
Daniel Lobo e Luiz Reis
Traditional 2D Animation
Jefferson Lima
Compositing
Walter Silva, Lucas Carvalho e Gustavo Fernando
Sound
Tentáculo
3D LEAD / SUPERVISOR
Gustavo Rangel
